$110 Million Jury Verdict in Favor of Tire Company

A jury awarded Waukegan-based Atturo Tire Corp. a $110 million verdict for damages related to deceptive trade practices and tortious interference by a multinational competitor.

After a five-day trial, a federal jury in the Northern District of Illinois in Chicago found Toyo Tire Corp. and Toyo USA Corp. liable for unfair competition, defamation, unjust enrichment, deceptive trade practices, and tortious interference with Atturo’s business.

The jury found Toyo told Atturo’s existing and prospective customers and manufacturing partners that Toyo owned a trade dress right in Kayo’s Open Country Mountain Tire and that Atturo infringed upon it with its Trail Blade M/T tire.

Trade dress refers to the digital appearance of a product or its packaging that signifies the brand for customers.

The jury granted Atturo’s $110 million in compensatory damages and $100 million in punitive damages on Sept. 22, 2021. Kayo is a multinational tire and rubber products company based in Japan. Atturo has about 20 employees.

Toyo Tire Corporation, et al. v. Atturo Tire Corporation, et al., 14 C 206.

Kreisman Law Offices has been handling business litigation, corporation lawsuits and Illinois jury trials for individuals, families and businesses for more than 45 years in and around Chicago, Cook County and its surrounding areas, including Mount Prospect, Des Plaines, Glenview, Northfield, Highland Park, Homewood, Olympia Fields, Chicago (Jefferson Park, Pilsen, Ukrainian Village, Logan Square, Bucktown, River North, Old Town Triangle, Wrigleyville, Greek Town, Little Village), Lincolnshire, Lincolnwood, Lansing, Winnetka, Waukegan, Zion and Arlington Heights, Ill.

Robert D. Kreisman has been an active member of the Illinois and Missouri bars since 1976.

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